From Inquiry to “I Do”: Why I Swear by Aisle Planner

Tablescape
June 05, 2025

As a luxury wedding planner, staying organized is the backbone of my business. With multiple clients, complex timelines, and countless details to manage, I need a system that streamlines my workflow from the initial inquiry to post-wedding follow-up. Enter Aisle Planner Pro—a CRM and business management platform designed specifically for wedding professionals. Over the past three years, this tool has become an indispensable part of my planning process, allowing me to provide a seamless experience for my clients while optimizing my own efficiency.

New England couple
Kati Rosado Photography


All-in-One Planning from Inquiry to Execution
One of Aisle Planner’s standout features is its ability to centralize all aspects of the planning process. From the moment a potential client reaches out, I can easily manage inquiries, follow-ups, and send proposals and contracts—all within the platform. The ability to accept credit card or ACH payments directly through Aisle Planner simplifies the booking process, reducing friction for both my clients and me.

Once a client is booked, Aisle Planner serves as the command center for every detail of their wedding. It houses everything from design mood boards to vendor contracts, ensuring that nothing falls through the cracks. The ability to track progress at every stage means I always have a clear snapshot of where we are in the planning journey. Additionally, the base membership allows for the creation of up to 15 events at a time, making it easy to plan for future years as bookings come in rather than waiting until the event year to get started. This flexibility ensures that even planners with a smaller client load can have their events structured well in advance, reducing last-minute planning stress.

Tablescape
Morgan Wynne Photography


Customization: Tailoring Workflows to My Business
As a planner who prides myself on personalization, I love that Aisle Planner allows me to customize templates, workflows, and client resources. My checklist templates—carefully curated from years of experience—are easily uploaded and adjusted per client, ensuring a streamlined planning process while allowing for flexibility. Having structured workflows ensures that no step is overlooked, keeping both my team and my clients on track.

The ability to customize client-facing resources also enhances the experience I provide. I can tailor planning guides, budgeting tools, and vendor lists to suit each couple’s unique needs. By eliminating repetitive administrative work, I can dedicate more time to what truly matters—curating unforgettable experiences for my clients.

Beyond personalizing my process, the platform allows me to reflect my brand’s voice and approach throughout all communication. From email templates to proposals, Aisle Planner makes it easy to present a cohesive and professional experience for my clients. This level of consistency builds trust and enhances my credibility in the eyes of couples seeking a high-touch planning experience.


Notes & Resource Management: Keeping Everything in One Place
Aisle Planner’s Notes section is a feature I use constantly. Whether linking out to Google Docs, vendor agreements, or a couple’s wedding website, this tool acts as a central hub for all external resources. This functionality eliminates the hassle of digging through emails or various folders to find critical documents.

Additionally, the ability to upload and store proprietary templates and guides is a game-changer. Whether it’s a comprehensive wedding planning checklist or a guide to venue walk-throughs, I can keep my custom resources organized and readily accessible for each client. This not only enhances my efficiency but also elevates the level of service I provide.

For wedding planners who create unique tools and resources for their clients, this feature is invaluable. Instead of sending multiple emails with various attachments, everything is conveniently housed within the platform. Clients appreciate having a go-to spot for all important documents, reinforcing a seamless and organized planning experience.

Banquet table
Lisa Rigby Photography


Timeline Planning: The Key to a Flawless Event
One of the most critical aspects of planning is timeline management, and Aisle Planner offers robust options that cater to different needs. I appreciate the ability to create multiple timelines for each event—such as a high-level production overview for vendors and a micro-focused version for the wedding party and family.
Beyond structure, the customization options—ranging from formatting and color coding to personalized notes—allow me to present timelines in a professional, visually appealing manner. Sharing them with clients and vendors is effortless, ensuring that everyone involved in the event is aligned. This level of organization not only prevents last-minute hiccups but also provides peace of mind for all stakeholders.

Additionally, because weddings are often fluid events with moving parts, being able to make quick edits and instantly share updates is crucial. Aisle Planner allows for real-time changes and immediate distribution, reducing miscommunication and ensuring that all parties are on the same page.

Tent setup
Lisa Rigby Photography


A Platform That Listens to Its Users
Perhaps what I appreciate most about Aisle Planner is its commitment to continuous improvement. The platform actively sources feedback from its users and implements meaningful updates to enhance its functionality. Over the past three years, I’ve seen many of my own suggestions come to life—demonstrating Aisle Planner’s dedication to serving its community of wedding professionals.

For instance, updates to the timeline functionality, enhanced payment processing options, and improved task management have all been areas where user feedback has shaped the platform. This responsiveness ensures that wedding professionals always have the best tools at their fingertips.

Their customer support team is another highlight. Responsive, knowledgeable, and genuinely invested in helping planners succeed, they provide top-tier service that sets them apart from other platforms. Whether it’s troubleshooting a minor issue or providing insight on best practices, their support team is an invaluable resource.


Affordable & Cost-Effective for Wedding Pros
Given that many wedding professionals operate on a tight budget for business expenses, Aisle Planner’s pricing is incredibly reasonable for all that it offers. The platform is so comprehensive that, theoretically, you could run your entire planning business using just Aisle Planner without needing additional platforms or resources. This consolidation offers significant value for the investment, making it a smart choice for planners looking for efficiency without overspending on multiple tools.

While there are many software solutions available to wedding professionals, few offer such an extensive range of features in one place. Instead of juggling separate platforms for client management, project tracking, financials, and collaboration, Aisle Planner does it all. This not only saves money but also simplifies workflows, reducing the need to switch between different systems.

For planners at different stages of their business, the scalability of Aisle Planner is another benefit. Whether managing a handful of events or running a high-volume operation, the platform adapts to the user’s needs, making it a long-term solution for growing businesses.

Ocean View
Jamal & Lashana Photography


A Must-Have for Wedding Pros
Aisle Planner is more than just a CRM—it’s an essential business management tool that helps wedding professionals stay organized, efficient, and client-focused. From inquiry management to execution, customization options to timeline planning, it’s a powerhouse of a platform that truly understands the needs of planners like myself.

The all-in-one nature of Aisle Planner eliminates the need for multiple disjointed tools, saving time and money while increasing efficiency. The ability to stay ahead of planning, easily communicate with clients, and organize every detail in one place makes this platform a must-have for wedding professionals of all levels.
For anyone in the wedding industry looking for a robust, intuitive, and continually evolving system, Aisle Planner is a worthy investment. The time savings, streamlined workflows, and elevated client experience it provides make it an invaluable asset to any planning business. If you’re searching for a platform that will help you work smarter—not harder—this is it.

If you haven’t yet explored Aisle Planner, I highly recommend giving it a try. It has transformed the way I manage my business, and I have no doubt it can do the same for you.

 

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About the Author

Alexandra Denniston
Alexandra Denniston
As a Rhode Island-based wedding planner with well over a decade of experience in high-end hospitality, Ali specializes in designing intentional, full-service weddings across New England and destination locations worldwide. Rooted in a deep love of family, community, and connection, Eventlightenment Planning’s approach centers on creating unforgettable personalized events. Visit eventlightenment.com to learn more.